Logo Guide

Color Pallete
Primary brand signature colour palette
Our identity colour is Pertamina red, blue, green and black, the combination that links our identity with the rich heritage of Pertamina establishment, the richness of the range of colours also imparts our identify a contemporary and fresh look. source for producing our signature and system applications such as stationery and print collateral shared by our properties.

No other colours may be used for the logo and the original master atwork should be used at all times to ensure consistency and maintenance of brand control.

Beside our identity colours, while uncluttered space also form an essential basis of our look and feel, together with Pertamina red, blue, green, and black composed our primary colour palette. simple, and clean style that drows attention through what we convey to our customers.
Pertamina Blue
Coated : Pantone 2935C

Process colour : C:100 M:47 Y:0 K:0

Monitor: R: 60 G: 109 B: 178
Pertamina Green
Coated : Pantone 383C

Process colour : C:30 M:0 Y:100 K:10

Monitor: R: 173 G: 197 B: 45
Pertamina Red
Coated : Pantone 186C

Process colour : C:0 M:91 Y:76 K:6

Monitor: R: 186 G: 49 B: 59
Pertamina Black
Coated : Pantone 3C

Process colour : C:50 M:0 Y:50 K:95

Monitor: R: 186 G: 20 B: 16

Signature colour control
Correct use of colour is vital when reproducing the Pertamina identity. The exhibits shown on this page are the preferred version of the signature ,and demonstrate how careful control of the use of the identity with backgrounds must be adhered to at all times to ensure accurate and consistent representation of the brand.
The standart full colour signature apprears on white background is the preferred option and should be used whenever possible.
Signature appears in reversed white out black ackground when necessary.
Black colour signature can only appear in black and white applications such as fax.
The signature may be used in metallic finish for selected premium items. Gold and silver are the preferred choice of metallic colour, and matt is the preferred surface finish in foil stamping application.

Variant Logo - Horizontal
Horizontal Logo
Placement of the horizontal Pertamina logo in user interface (UI) design can influence the overall appearance and user experience. The placement of the horizontal Pertamina logo in user interface design should consider the design principles commonly applied to ensure that the logo functions well and provides a good user experience.
Functionality

The placement and use of the horizontal logo are more commonly used when designing a website. Considering the size and also visually stretching horizontally, it fits well in a website frame.

Variant Logo - Vertical
Vertical Logo

Placement of the vertical Pertamina logo in user interface (UI) design can influence the overall appearance and user experience. the placement of the vertical Pertamina logo in user interface design should consider the design principles commonly applied to ensure that the logo functions well and provides a good user experience.

Functionality

The placement and use of the horizontal logo are more commonly used when designing a website. Considering the size and also visually stretching horizontally, it fits well in a website frame.

Variant Logo - Logo Only

The use of this logo is very flexible and fits to size on every base. model such as website and also mobile, and in its implementation, it can be used on the collapse drawer menu.